The Federal Trade Commission Says Bloggers Must Disclose Freebies
Via Dr. Scott A. Mitchell at the buddha is my dj: Important news today that “the Federal Trade Commission will try to regulate blogging for the first time, requiring writers on the Web to clearly disclose any freebies or payments they get from companies for reviewing their products.” The Associated Press continues:
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. The guides are not binding, but rather interpretations of law that hope to help advertisers comply with regulations. Violating the rules, which take effect Dec. 1, could result in various sanctions including a lawsuit.
The commission stopped short of specifying how bloggers must disclose conflicts of interest. Rich Cleland, assistant director of the FTC’s advertising practices division, said the disclosure must be “clear and conspicuous.”


This from the 